Nordic Lead Team

Anette Kullman Wiberg
General Manager Nordic Group

Anette Kullman Wiberg started her career in Straumann in 2002 as a product sales representative. Since 2008, Anette has been working as Commercial Manager, responsible for sales within the four Nordic countries. In February 2013, Anette was promoted to General Manager for Straumann AB and the other Nordic subsidiaries in Norway, Denmark and Finland. Anette has been a member of the lead team since 2008.

Anette is a dental nurse and has studied Economics at the universities of Linköping and Lund. She has previously held positions in training and sales in the IT and media industry within Scandinavia.


Lisa Reck
Marketing Director Nordic Group

Lisa Reck started her position as Nordic Marketing Director at Straumann in September 2013.
She´s responsible for strategic processes and marketing in the Straumann Nordic Subsidiaries; Sweden, Denmark, Norway and Finland and is a member of the lead team.

Lisa is a graduate with a master’s degree in Strategic Marketing at the University of Gothenburg. Her previous employment was within a company in the home care industry, where she held the position of Country Manager. Before that, Lisa worked at a large company, producing disposable products, targeting the health sector. There, she held various positions in sales and marketing on local, regional and global level.


Annette Nyström
Human Resources Director Nordic Group

Annette Nyström has been working for Straumann since February 2012 as a Human Resource Director and is responsible for Human Resources for the Nordic Straumann subsidiaries in Sweden, Denmark, Norway and Finland. She is a member of the lead team.

Annette holds an education equivalent to a BA in Human Resources. She has previously been working within HR in different fields of business and industries such as product identification and traceability solutions, retail, IT, local government and primary care. She has also been working as a HR consultant to companies in Sweden with operations on a Nordic basis.


Pauliina Puukko
National Business Manager Finland

Pauliina Puukko has been working for Straumann Oy since April 2006. She started as Product Manager in marketing and in March 2013, she was appointed to the position of National Business Manager Finland and a member of the lead team.

Pauliina has a background as a dental technician. She has also got a degree in Bachelor of Business Administration, and a Master of Science in Business Administration with main subjects of Knowledge Management and Information Technology. She has worked in the dental business for over 16 years and has a broad experience in marketing, education and sales.


Andreas Magnussen
National Business Manager Denmark and Norway

Andreas Magnussen has been working for Straumann since August 2015 and is a member of the Nordic lead team.​ ​Andreas has 7 years’ of experience in the dental business working in sales, marketing and business development. Before joining Straumann, he held a position as Global Sales Director within a medical device manufacturing company. Andreas holds a degree in business administration and is currently undertaking a post-graduate Executive MBA.


Sara Aurelius (Parental leave- Aug 2017)
Rain Eriksoo (Deputy National Business Manager Sweden-Aug 2017)
National Business Manager Sweden

Sara has been working for Straumann since February 2014 and is a member of the Nordic Lead Team.  Sara has 15 years experience from leading roles within sales and marketing in various companies within the pharmaceutical and medical device industry. In previous positions Sara has worked on both national and international level. Before joining Straumann Sara held a position as Marketing and Sales Manager Europe for a global medical device and pharmaceutical company. Sara holds a Master's degree in International Business from Gothenburg School of Business, Economics and Law.